Post by account_disabled on Feb 25, 2024 5:45:25 GMT
For some time now and in the most varied sectors, there has been a frenetic "race to the web". Companies perceive the use of digital marketing as a magic wand capable of reviving the fortunes of every business. So let's move on to social profiles of all kinds... It doesn't matter if these are populated only with photos of products and no fans interact. So what's the point of being there if it doesn't help to achieve the true business objectives of each company, therefore to increase the number of target contacts and to monitor its turnover? The answer is simple: it's useless. The approach and method with which we approach the web must therefore be reviewed. And this is where inbound marketing comes in . Inbound Marketing is a strategic approach that aims to attract customers in a "natural" way rather than inserting themselves invasively just to push sales - as happens in traditional marketing.
The web, thanks to the enormous Chinese Europe Phone Number List potential for content distribution and "meeting" with the customer, is the natural realm of Inbound Marketing. But be careful, doing Inbound Marketing does not simply mean having a website, being present on social media or sending a newsletter. To do Inbound Marketing profitably it is necessary to have a clear working method that allows you to optimize efforts and better manage resources. The 4 phases of Inbound Marketing The Inbound method consists of 4 phases , through which we will be able to transform an unknown "visitor" user into a potential customer and finally promoter. But what are the steps? Let's look at them together in detail. hubspot Attract the right people. Only those potentially interested in our brand, product or service and who are most likely to become contacts. It is therefore essential to know the habits, needs and objectives of our ideal customers, in order to then understand which topics can arouse interest in us. Convert Attracting is not enough.
We need to ensure that visitors who come to our site become contacts and leave some of their data. The more information we collect, the better we can get to know them, and therefore engage them with the right content. Once we have collected the precious data of our contact (Lead in jargon) we will be able to move on to the next phase, the closing. Closing is the final phase that leads to the sale, that is, when a contact becomes a customer . The more contacts we get, the more successful the strategy is, but it doesn't mean that all these people are ready to buy from us straight away: it could take weeks, months or years. To ensure that they don't forget about us, it is necessary to establish a relationship by nourishing it with valuable content.
The web, thanks to the enormous Chinese Europe Phone Number List potential for content distribution and "meeting" with the customer, is the natural realm of Inbound Marketing. But be careful, doing Inbound Marketing does not simply mean having a website, being present on social media or sending a newsletter. To do Inbound Marketing profitably it is necessary to have a clear working method that allows you to optimize efforts and better manage resources. The 4 phases of Inbound Marketing The Inbound method consists of 4 phases , through which we will be able to transform an unknown "visitor" user into a potential customer and finally promoter. But what are the steps? Let's look at them together in detail. hubspot Attract the right people. Only those potentially interested in our brand, product or service and who are most likely to become contacts. It is therefore essential to know the habits, needs and objectives of our ideal customers, in order to then understand which topics can arouse interest in us. Convert Attracting is not enough.
We need to ensure that visitors who come to our site become contacts and leave some of their data. The more information we collect, the better we can get to know them, and therefore engage them with the right content. Once we have collected the precious data of our contact (Lead in jargon) we will be able to move on to the next phase, the closing. Closing is the final phase that leads to the sale, that is, when a contact becomes a customer . The more contacts we get, the more successful the strategy is, but it doesn't mean that all these people are ready to buy from us straight away: it could take weeks, months or years. To ensure that they don't forget about us, it is necessary to establish a relationship by nourishing it with valuable content.