Post by hasina789956 on Oct 28, 2024 6:57:00 GMT
By now, who hasn't heard the term "influencer"? A trendy profession, very current and with an upward trend in the marketing sector. More and more brands are allocating part of their budget to Influencer Marketing. A strategy that facilitates the brand-user connection in a more direct and authentic way than with conventional advertising. Learn the fundamental keys to Influencer Marketing through this simple guide!
How Influencer Marketing Works
The influencer has become an indispensable figure in the sales strategies of many companies. Likewise, influencer marketing is currently a very powerful tool for increasing return on bulk email campaigns investment (ROI) and engagement.
Define your budget
It should be noted that this is not a strategy that is valid for all budgets, since the most famous people charge quite high rates. But, don't worry, if your budget is tight, there is the alternative of micro-influencers . These are profiles with a large audience and a high engagement rate , which makes them an ideal option for SMEs.
Choose influencer
Once you have defined the budget, it is time to choose the influencer that best fits the needs of your brand. It is important to know that the rates depend on the sector, the number of followers and, above all, the engagement or degree of loyalty of the influencer.
Pay attention to the segmentation of the followers of the influencer you are going to hire and make sure that it matches your target audience . And, of course, make sure that their followers, posts and interactions are real. Don't forget that there is a lot of fraud, and it is possible to buy likes, followers and comments generated by bots. If you already have it clear, all you have to do is contact the chosen person and set up the strategy.
Monitor the campaign and measure the results
The chosen influencer will certainly do a great job, but you have to do your part. Our advice is to carry out a thorough follow-up to check that everything is being done as agreed. Observe whether the publications are in line with what you have contracted, whether they are made on the planned timeline and whether the interaction with the user is as desired. As always when we run a campaign, measuring the results is crucial to identify successes and errors and make the necessary modifications.
How Influencer Marketing Works
The influencer has become an indispensable figure in the sales strategies of many companies. Likewise, influencer marketing is currently a very powerful tool for increasing return on bulk email campaigns investment (ROI) and engagement.
Define your budget
It should be noted that this is not a strategy that is valid for all budgets, since the most famous people charge quite high rates. But, don't worry, if your budget is tight, there is the alternative of micro-influencers . These are profiles with a large audience and a high engagement rate , which makes them an ideal option for SMEs.
Choose influencer
Once you have defined the budget, it is time to choose the influencer that best fits the needs of your brand. It is important to know that the rates depend on the sector, the number of followers and, above all, the engagement or degree of loyalty of the influencer.
Pay attention to the segmentation of the followers of the influencer you are going to hire and make sure that it matches your target audience . And, of course, make sure that their followers, posts and interactions are real. Don't forget that there is a lot of fraud, and it is possible to buy likes, followers and comments generated by bots. If you already have it clear, all you have to do is contact the chosen person and set up the strategy.
Monitor the campaign and measure the results
The chosen influencer will certainly do a great job, but you have to do your part. Our advice is to carry out a thorough follow-up to check that everything is being done as agreed. Observe whether the publications are in line with what you have contracted, whether they are made on the planned timeline and whether the interaction with the user is as desired. As always when we run a campaign, measuring the results is crucial to identify successes and errors and make the necessary modifications.