Post by habiba123820 on Nov 2, 2024 3:21:34 GMT
Second article for the new section “The Circle of Experts” by Matthieu Corthésy, a digital marketing expert passionate about the possibilities offered by these technologies. He shares his experience and his opinion on his blog . You can also follow him on Twitter or contact him on LinkedIn .
Email campaigns remain a very effective way to build customer loyalty. It's quite simple, even social networks can't achieve the same ROI as a well-conducted email marketing campaign. Whatever people say, the dinosaur of e-marketing tools is still going strong!
Considering that over 50% of emails are wordpress web design agency now read on mobile , it’s easy to see why it’s important to make sure everything works on a smartphone or tablet before sending an email campaign. There are several pitfalls and mistakes that we often make without realizing it that can ruin your efforts and make them much less effective.
Starting from an infographic in English summarizing the 7 mistakes to never make to avoid ruining an email campaign on mobile, I suggest you discover the 3 most important in my eyes:
Use a responsive template
The most obvious advice! By responsive, we mean a template that automatically adapts according to the size of the screen. As we saw in the introduction, presenting your readers with an email that is difficult to read on mobile will cut you off from almost half of them! Try the free templates available at Sarbacane , totally responsive!
Don't forget to send your email campaign at the right time
It’s simple, but sending a campaign at the optimal time will allow you to improve the opening rate. Analyze the opening hours of your previous campaigns to establish the optimal time slot. Also think about when your readers will open your email on mobile (on public transport or in the morning when they wake up for example).
Don't forget to segment your mailing lists
With tools dedicated to sending newsletters, you have the possibility to segment your lists according to defined criteria. In our context, if your audience is made up of the famous “generation Y”, there is a good chance that your email will be opened on mobile.
We also note that men have a greater proportion of opening their emails on mobile than women, while the latter are more likely to click on the email.
This gives you the ability to tailor your content to the selected segments and therefore get better results!
For more details and more specific advice, I invite you to consult this infographic written in English but very complete .
Email campaigns remain a very effective way to build customer loyalty. It's quite simple, even social networks can't achieve the same ROI as a well-conducted email marketing campaign. Whatever people say, the dinosaur of e-marketing tools is still going strong!
Considering that over 50% of emails are wordpress web design agency now read on mobile , it’s easy to see why it’s important to make sure everything works on a smartphone or tablet before sending an email campaign. There are several pitfalls and mistakes that we often make without realizing it that can ruin your efforts and make them much less effective.
Starting from an infographic in English summarizing the 7 mistakes to never make to avoid ruining an email campaign on mobile, I suggest you discover the 3 most important in my eyes:
Use a responsive template
The most obvious advice! By responsive, we mean a template that automatically adapts according to the size of the screen. As we saw in the introduction, presenting your readers with an email that is difficult to read on mobile will cut you off from almost half of them! Try the free templates available at Sarbacane , totally responsive!
Don't forget to send your email campaign at the right time
It’s simple, but sending a campaign at the optimal time will allow you to improve the opening rate. Analyze the opening hours of your previous campaigns to establish the optimal time slot. Also think about when your readers will open your email on mobile (on public transport or in the morning when they wake up for example).
Don't forget to segment your mailing lists
With tools dedicated to sending newsletters, you have the possibility to segment your lists according to defined criteria. In our context, if your audience is made up of the famous “generation Y”, there is a good chance that your email will be opened on mobile.
We also note that men have a greater proportion of opening their emails on mobile than women, while the latter are more likely to click on the email.
This gives you the ability to tailor your content to the selected segments and therefore get better results!
For more details and more specific advice, I invite you to consult this infographic written in English but very complete .