Post by account_disabled on Dec 7, 2023 5:25:39 GMT
Into significant growth in our business. Therefore, analyzing only ARPU, Without connection with the number of customers and the proportion between the number of free/trial and paid accounts, may lead to erroneous conclusions. MRR and ARPU are very important, but today we will pay the most attention to Churn. Reducing this indicator can have a beneficial effect on your business! Co to Churn? The definition of Churn describes the departure of customers from a brand - giving up purchasing its products or services.
As new consumers begin to buy and use the product, each new in Email Marketing List the company's growth rate. the company is losing customers should not be alarming - it is normal in business, especially subscription business. Some customers do not renew their subscriptions, others cancel during the contract period. However, it is important that current sales are greater than the loss resulting from customer outflow. You can influence your churn rate by increasing the rate at which you acquire new customers or reducing the number of customers who churn.
Although intensive acquisition of new customers seems to be the most important, in the case of subscription businesses, maintaining the existing ones may be a better investment. Adding new features or services can make them even happier by extending the time they pay for subscriptions, or encourage them to buy more expensive packages. Ultimately, it may be more profitable than acquiring new subscribers. Customers who churn or stop paying.
As new consumers begin to buy and use the product, each new in Email Marketing List the company's growth rate. the company is losing customers should not be alarming - it is normal in business, especially subscription business. Some customers do not renew their subscriptions, others cancel during the contract period. However, it is important that current sales are greater than the loss resulting from customer outflow. You can influence your churn rate by increasing the rate at which you acquire new customers or reducing the number of customers who churn.
Although intensive acquisition of new customers seems to be the most important, in the case of subscription businesses, maintaining the existing ones may be a better investment. Adding new features or services can make them even happier by extending the time they pay for subscriptions, or encourage them to buy more expensive packages. Ultimately, it may be more profitable than acquiring new subscribers. Customers who churn or stop paying.