Post by account_disabled on Dec 24, 2023 10:30:24 GMT
Hey? Did you see? I have a big one! A few days ago, I received a message via LinkedIn messaging. This message came from one of my contacts. A person I don't know, who I've never met and whose exact activity I can barely identify. The message was as follows: “Good evening Cyril. I got 20,000 views on my last post. What do you think?". I went to see the profile in question. This is a person who works in a start-up publishing software where she occupies a role which must be located between community management, communication and marketing around the brand she represents. I went to see the article in question. It does not concern the brand, nor the organization of the profile.
This is also not a professional subject. And the person who called me out is not the Email Data author. This concerns the sharing of an article concerning a young girl “blonde, pretty, incurably ill” published on a news site. I don't understand why this person sent me this message. I don't see what she was looking for when she did it. Certainly she had more than 20,000 views but it was about sharing an article that she did not write, which is not professional, does not concern her, says nothing about her and does not concern neither his employer nor his activity. So what? Apart from flattering his ego, I don't see the point.
The question is not the subject of the article, but the approach which consists on the one hand of sharing everything and anything and on the other hand of then seeking to (I imagine) satisfy one's ego by sending messages to strangers to brag about it. The search for an audience at all costs is more akin to “professional bragging” than to professional branding. We first talked about personal branding then professional branding and influence. We are now talking about Social Selling. The influence is not the audience. Professional branding is not about making people talk about yourself at all costs. What interests me and what I can value is not someone who has 20,000 views on a subject quite similar to the testimonial programs that we can see on the different television channels.
This is also not a professional subject. And the person who called me out is not the Email Data author. This concerns the sharing of an article concerning a young girl “blonde, pretty, incurably ill” published on a news site. I don't understand why this person sent me this message. I don't see what she was looking for when she did it. Certainly she had more than 20,000 views but it was about sharing an article that she did not write, which is not professional, does not concern her, says nothing about her and does not concern neither his employer nor his activity. So what? Apart from flattering his ego, I don't see the point.
The question is not the subject of the article, but the approach which consists on the one hand of sharing everything and anything and on the other hand of then seeking to (I imagine) satisfy one's ego by sending messages to strangers to brag about it. The search for an audience at all costs is more akin to “professional bragging” than to professional branding. We first talked about personal branding then professional branding and influence. We are now talking about Social Selling. The influence is not the audience. Professional branding is not about making people talk about yourself at all costs. What interests me and what I can value is not someone who has 20,000 views on a subject quite similar to the testimonial programs that we can see on the different television channels.