Post by account_disabled on Jan 27, 2024 5:25:06 GMT
In an ideal world, contextual advertising always works, and purchases happen with one click. In the real world, 31% of customers call before purchasing, and advertising campaigns do not always bring targeted traffic. Today we will answer questions about how to use call analytics to make contextual advertising effective and get more clients for less money. - Why do I need information about calls at all? I see online conversions in Google Analytics reports. I know about sales from accounting. Most companies sell over the phone. Therefore, calls are an important indicator that reflects the effectiveness of your advertising. In Google Analytics, you won’t see call statistics, but call tracking fills this gap in analytics.
What is call Fax Lists tracking and why is it needed at all? Call tracking or call tracking is a technology that helps determine which advertising source the client came from and called your company. To put it simply, the technology itself is the code that is installed on the site. This code replaces numbers and matches which visitor called which number. You can read more about how it works here . — What type of call tracking should I choose to evaluate the effectiveness of contextual advertising? Dynamic. Only it provides detailed information about which advertisement the client came from - down to the keyword that you use in the advertisement.
Imagine that you know how many calls the key phrase “buy curtains in Kharkov” and “buy ready-made curtains” has. All information about calls is in the call log - this is what it might look like: call log — And how can I understand from call tracking data whether my advertising is working? Everything is very simple. To do this, you need to look at the reports in the interface of the call tracking service and in Google Analytics, where it transmits the data. The greater the number of targeted calls for the lower cost of attracting such a call , the more effective your advertising campaign. — What are targeted calls? Why should you focus on them? Analyzing all calls together is like measuring the success of an advertisement by the number of all clicks on it.
What is call Fax Lists tracking and why is it needed at all? Call tracking or call tracking is a technology that helps determine which advertising source the client came from and called your company. To put it simply, the technology itself is the code that is installed on the site. This code replaces numbers and matches which visitor called which number. You can read more about how it works here . — What type of call tracking should I choose to evaluate the effectiveness of contextual advertising? Dynamic. Only it provides detailed information about which advertisement the client came from - down to the keyword that you use in the advertisement.
Imagine that you know how many calls the key phrase “buy curtains in Kharkov” and “buy ready-made curtains” has. All information about calls is in the call log - this is what it might look like: call log — And how can I understand from call tracking data whether my advertising is working? Everything is very simple. To do this, you need to look at the reports in the interface of the call tracking service and in Google Analytics, where it transmits the data. The greater the number of targeted calls for the lower cost of attracting such a call , the more effective your advertising campaign. — What are targeted calls? Why should you focus on them? Analyzing all calls together is like measuring the success of an advertisement by the number of all clicks on it.